the mother
of invention
Capstan AG
IDENTITY | STYLE GUIDES
STRATEGY | DESIGN | CONTENT
Their invention redefined spraying and application technology. That sounds dramatic, but it's really true.
How could I communicate this leap in capability?
I started with a new identity, and design focused on communicating in a simple and clear way.
These are design studies for the web.
They're simple, direct, and have a tone / confidence inline with the product capabilities.
These are design studies for print.
